Messenger Chatbots: How to Get Started: Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck.
Virtual Reality and the Future of Marketing: When virtual reality (VR) hit the mainstream, it seemed like nothing more than a shiny (and bulky) headset. The funky goggles offered the unique opportunity for people to “immerse” themselves in virtual experiences, commonly video games.
Is marketing technology entering a post-platform era?: One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.
Small and Medium-Sized Businesses: If You’re Not Using Instagram, You’re Already Behind: Instagram is hot, as you may have heard, but not just among the millennials you might picture. The photo- and video-sharing social channel has more than 600 million monthly active users, and more than 200 million people use it every day
How to sound smart in your TEDx Talk: In a hilarious talk capping off a day of new ideas at TEDxNewYork, professional funny person Will Stephen shows foolproof presentation skills to make you sound brilliant — even if you are literally saying nothing.