5 Links Worthy Of Your Attention #2
- Mobile App Development: How to Create a Useful App: These days, it’s easy to get caught up in cool, new technology and mobile apps while forgetting about the user. Bethany Poole, group marketing manager at Google, shares how her team focused on user-centric design to create Primer—an app that teaches marketing strategies in fewer than five minutes.
How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website:
When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
- The 15 most important slides in Mary Meeker’s Internet trends report:Mary Meeker’s annual Internet trend report has become something of a rite of summer. Every year, Meeker, a leading venture capital analyst, comes up with an extraordinary collection of data on a wide range of topics in the innovation economy, revealing in broad and specific terms where the Internet and related technologies are and where they are going.
Instagram Announces New Business Tools:
Instagram unveiled new business profiles, which feature a Contact button, access to insights, and the ability to turn well-performing posts into ads from within the Instagram app. According to the Instagram for Business blog, these new business tools will “make growing a business on Instagram that much easier.”
How society is uniting to close the digital skills gap:
The digital skills gap is one of the biggest challenges facing businesses and societies worldwide. For Europe, the extent of this gap is worrying: The EC has predicted a shortage of up to 825,000 information and communication technology professionals by the end of the decade.